For hotels and accommodation
Your guest asks AI where to stay. We show whether the answer is you.
An AI answer recommends a few places and draws on a small set of sources. If you’re not in the sources, you’re rarely in the answer, and the guest books where AI points. We measure it per market and per season, and give you three things to do each month.
- One business Tourism businesses
What it looks like today
Three things you already feel.
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The booking site takes 15 to 20 percent
At an average room price of 1,468 kroner (NHO Reiseliv, first half of 2026), every night booked through a booking site costs you around 220 to 290 kroner in commission. If you’re recommended with your own site in the AI answer, the same guest can book directly with you. Four to five nights a month that come to you directly cover the Basis plan.
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You already pay the destination company
The membership fee is there every year, and the destination company’s pages are the source AI reads most often. What decides it is whether your listing is complete enough for AI to dare use your name. We show which answers draw on the destination company, and what’s missing from your listing.
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The guest asks in German, you measure in Norwegian
The answer is different in German than in Norwegian, different in Gemini than in ChatGPT, and different in February than in July. You can be doing well in Norwegian and be missing in the market that actually fills your low season. We measure in the language the guest asks in.
The map
What the map shows you.
The rows are your pillars: the place, the type of guest and the market. The columns are the engines, and each cell says “You’re mentioned”, “Shared answer” or “Not mentioned”, with the source mix underneath. In the example the place is mentioned in four of five engines, while the family guest and the German market are at “Not mentioned” in four of five, with a booking site in the source mix in each of them.
Source: Lykt, example. Example figures, not measurements.
Three things, an example
Three tasks a month, picked from the map.
Never more than three tasks a month, ideally one in each lane (foundation, own pages, placement), picked from the cells at “Not mentioned” or “Shared answer” that are cheapest to win. This is what a month looks like for a place to stay.
- Fill in your Google profile with winter opening hours and six new photos
- Publish a family page in German, with prices, distances and what the kids can do
- Ask the destination company to update your listing with the new facilities
Who writes the drafts: Basis: you. Pro: you, with templates. Vekst: we do. Program: we do.
From a real run · “Which hotel?”
No hotel site was cited.
We asked ChatGPT which family-friendly hotel by the fjord it recommends, in German, Dutch and English. The answers were built on booking sites and destination companies, not on the hotels’ own sites.
0 of 11 citations went to the hotels’ own sites
The question in English: Which family-friendly hotel by the fjord would you recommend for a family with two children?
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“Welches familienfreundliche Hotel am Fjord in Norwegen könnt ihr für eine Familie mit zwei Kindern empfehlen?”
Germany 0 of 7
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“Welk kindvriendelijk hotel aan een fjord in Noorwegen raden jullie aan voor een gezin met twee kinderen?”
Netherlands 0 of 2
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“Which family-friendly hotel on a fjord in Norway would you recommend for a family with two children?”
UK 0 of 2
The questions and answers are real: ChatGPT with web search, asked from Germany, the Netherlands and the UK in the guest’s own language, 23 September 2026, one run per question. Answers vary between runs. See the whole journey on the home page
Pricing
Two plans to start with.
A place to stay can start on Basis and move to Pro when it wants more markets and measurement every 14 days. All prices ex. VAT, no lock-in, invoice.
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Basis
For you if you want to follow two markets and do the work yourself.
990 NOK/month, ex. VAT
- 3 AI engines
- 15 questions × 2 markets
- 3 competitors
- Measured every 30 days, map and three things to do
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Pro
For you if your guests come from several countries and you want to see changes sooner.
1,999 NOK/month, ex. VAT
- 5 AI engines
- 30 questions × 3 markets
- 5 competitors
- Measured every 14 days, season report
What does AI say when someone asks about your place?
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